Thanks, BTBurke. Good point. Indexing the entire content of the page so that you can search for anything within the page is a big part of what we do. However, there are several other things we do that we were trying to show on the landing page. For instance, we have an Easy Reader that shows only the essential content of the page without any ads, headers, menus, javascript etc.(similar to the Safari Reader/Instapaper Text View). The current version of the landing page is an attempt at bringing out all the stuff we do/plan to do.

You are right, though. We need to keep iterating on the messaging of the landing page until it is obvious to users within a few seconds of seeing the page.