Re:Bootstrapping an Online Fabric Shop and Growing to $20k p...
by fabricexpert on Tuesday June 19, 2018 @02:31PM
(#17349151)
It really depends on your business / niche but what works for me is:
- Get to know potential customers. This means talking to them, making friends with (some of) them, getting involved in the community around your product etc.
- Build up a solid blog, instagram etc. for inbound and discovery marketing
- Giveaways / discounts can give you a temporary boost
- Tell your story well, if you're a small business people love to buy from you, and they even accept slower delivery and issues if you personalize your support
- Go to relevant events / shows, try to get featured on podcasts etc.
- Work on SEO
- Pay for ads directly to bloggers, vloggers and relevant content sites
- Send free samples to targeted influencers
- Use but don't abuse your mailing list
What doesn't work for me is buying traffic from google/facebook, they just tend to send junk through with an appalling bounce rate.
- Get to know potential customers. This means talking to them, making friends with (some of) them, getting involved in the community around your product etc.
- Build up a solid blog, instagram etc. for inbound and discovery marketing
- Giveaways / discounts can give you a temporary boost
- Tell your story well, if you're a small business people love to buy from you, and they even accept slower delivery and issues if you personalize your support
- Go to relevant events / shows, try to get featured on podcasts etc.
- Work on SEO
- Pay for ads directly to bloggers, vloggers and relevant content sites
- Send free samples to targeted influencers
- Use but don't abuse your mailing list
What doesn't work for me is buying traffic from google/facebook, they just tend to send junk through with an appalling bounce rate.