If you read the book, it’s very apparent it was a case of fanboyism from a very specific demographic: older males in positions of power (WalGreens CEO, Safeway CEO, mulplitude of investors like Murdoch, Larry Ellison, politicians like Schultz and Mathis.) Many of these individuals had very educated voices on their team that constantly sounded the alarm bells only to be ignored and chastised because those in power were completely smitten and couldn’t fathom re-evaluating their positions. In one instance, Safeway staffers even half-joked that Safeway CEO saw in Holmes the daughter he never had.