But overall it went great, maybe too great, haha. Afterwards they'd frequently try to suggest that instead of any normal camp activities they could play D&D. The camp basically made a rule against it because too many kids got interested and you'd either have an unmanageably large game, or have to exclude kids from the game.
I think the 5e starter box is somewhat similar. I know it comes with a reduced rule soft-book with just the important rules and spells. I believe it includes premade characters too but I'm not 100% sure.
If you go this route, ask for what kind of character they want to play, create/find a pre-gen, and go from there (don't bog them down with character creation, -especially- if they want to be a spell caster). Don't worry about going into depth in the rule system beforehand, let it come up organically. Try to get a game with friends first so you know the rules, so you don't have to slow down to look things up, and be willing to adjudicate freely (as kids, especially, may want to do very unorthodox things).
All the usual DM/GMing rules apply. Make failures as spectacular as successes. Try to describe things in ways that are interesting, rather than just "you hit it for 8 damage". See if the kids engage. If they do, they'll pick up the rules as you play. If not, move on.
With that said, 5th edition DnD is pretty easy to get into, and it is a lot of fun!
You could also try some board-game RPG's instead.