It's at least the biggest short in the US. Or at least it was at the time this article was written back in April.

https://www.cnbc.com/2018/04/11/tesla-is-the-biggest-short-i...

I think Elon's image as a person/CEO is almost as important as his ability to execute and build the cars. Part of the value he brings as CEO is the cult of personality around him. I'm not suggesting that's right or wrong, good or bad investing, good or bad reason to buy products, etc. That's just what I believe is true.