Re:Ask HN: How much do you spend on Adwords/others, and is i...
by qurazee on Wednesday June 13, 2018 @08:56PM
(#17308383)
I'd say just give it a shot and see for yourself, whether it proves to be effective or not.
No amount of speculation and / or analysis will come close to actually running a campaign.
ELI5 what your product does and the problems it solves. Work around the main problem/solution phrase and build a small list of closely related problems/solutions or synonyms. Then pop that list into the AdWords keyword planner to check approximate search volume cpc etc.
Create a basic landing page. Keep a $100 ad budget (you might get a coupon if you are a first time advertiser).
I don't want go into a lot of details but you can look up online for a simple yet effective bidding strategy called SKAG - it works well across many verticals.
No amount of speculation and / or analysis will come close to actually running a campaign.
ELI5 what your product does and the problems it solves. Work around the main problem/solution phrase and build a small list of closely related problems/solutions or synonyms. Then pop that list into the AdWords keyword planner to check approximate search volume cpc etc.
Create a basic landing page. Keep a $100 ad budget (you might get a coupon if you are a first time advertiser).
I don't want go into a lot of details but you can look up online for a simple yet effective bidding strategy called SKAG - it works well across many verticals.
Klientboost has a pretty good blog post on SKAGs.