There's a very concrete, contemporary rationale, as well. Our culture values and facilitates the commodification of other cultures above their preservation. Simply examine the way that Disney has presented (and profited from) depictions of various peoples of the world. In its latest iteration, even going as far as trying to trademark "The Day of The Dead"[1]

1. https://www.cnn.com/2013/05/10/us/disney-trademark-day-dead/...