How do you see them succeeding?

what other apps do this?

"My startup is the first to make parachutes out of concrete!"

Not every "first" idea is going to succeed.

Dunno but I would probably try it out cause using dApps isn't straight forward. I can only imagine how many more people would try this out. Convenience is worth a lot especially if you're profitting off dApps.

Well, it also helps if the idea they're tackling is a burning need, which one would think it is. Being first doesn't guarantee anything, but it doesn't hurt.

Nobody needs dapps. That's the problem you need to solve first.

This is a web browser with W3 tools built-in. It's nothing you can't do without Chrome/Firefox + Metamask (or Coinbase's future Metamask competitor). I do think it's a good idea, because you can reduce friction and polish the UI by integrating everything, but in the long run, if crypto is successful, I really think Firefox and Chrome will just adopt all these W3 technologies natively. It will be hard to compete.

Brave already comes preinstalled with MetaMask. Still, I think there will always be demand for third party key management like Elph provides.