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Re:The End of Video Coding? by phlakaton on Wednesday June 13, 2018 @01:35PM (#17305278)
For you, perhaps, it's cheap. For the use cases they are talking about, it's expensive and limited.

Agreed that, if all they can do is shave a "few kB" off a video, it's probably not worth the investment. But what if they can buy a 5–10% bandwidth improvement that actually looks better on the device they're targeting?

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