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Re:Scooter startup Bird is seeking a $2B valuation by xapata on Tuesday June 12, 2018 @04:08PM (#17297498)
You forgot the $10m advertising campaign to get folks to install the app and register.
Re:Scooter startup Bird is seeking a $2B valuation by zhoujianfu on Tuesday June 12, 2018 @04:18PM (#17297581)
That’s the other beauty of the business, the scooters sitting everywhere ARE the ad campaign.
Re:Scooter startup Bird is seeking a $2B valuation by shivaas on Tuesday June 12, 2018 @06:30PM (#17298657)
This. Was in Venice beach this past May and the Birds were everywhere, to the point where we almost felt compelled to give them a try, even though we had no need. Both wife and myself signed up and spent 30 minutes riding to Santa Monica. Great advertisement, cool factor and high word of mouth marketing.
Re:Scooter startup Bird is seeking a $2B valuation by tehwebguy on Tuesday June 12, 2018 @10:36PM (#17299820)
Have they done any advertising? I saw a dozen people riding them before asking someone, never seen an ad for them.
Re:Scooter startup Bird is seeking a $2B valuation by xapata on Wednesday June 13, 2018 @12:27AM (#17300250)
They don't exist in my city, yet I've heard about them. Maybe a PR team?