Can't we just look at how the previous incarnation was enforced to get an idea? Also, I think we can say it's a damned if you do damned if you don't situation. Unenforced, the law is worthless and punished only those who abided. Equitably enforced hurts a lot of smaller players. Inequitably enforced has everyone praying they are on the good side of the enforcers. Viewing through the enforcement lens can make it clearer the value, or lack of value, of the legislation akin to the value of previous versions.
To the topic of the article, the enforcement lens needs to be used as well. Even if people agreed with the potentially impending copyright laws, legislators need to take enforcement concerns seriously. This is why baby steps are ideal.
So? The goal of the law is user data privacy and control. It doesn't matter if the abuser is Google or someone operating a site from their dorm, violation and misuse of user data is still the same.
What you'll find is that accomplishing a goal is about implementation not intention. In many cases, inadequate attempts actually work against the goal.
The issue is that competition is a powerful consumer protection mechanism. A regulation that prohibits 15% of current hostile practices but also impairs competition can allow the major incumbents to be 500% more hostile to customers because the customers now have no alternatives.
It allows the incumbents to do all the bad things the law doesn't prohibit but they couldn't do if their customers had a choice.
There's a lot of nuance that could swing things in any direction. The devil is always in the details.