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A comment on Domino's Pizza unveils U.S. infrastructure project filling potholes. Parent comment
This would be what I tell myself is a noble goal while working on this project.
>Is the primary objective sales?
Yes, but indirectly. Primary goal here is likely brand awareness and keeping the brand in the public consciousness for awhile.
They want people who notice that that one nasty pothole on their way to work is fixed thinking "Huh, I wonder if Domino's paid for that to be fixed."
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This would be what I tell myself is a noble goal while working on this project.
>Is the primary objective sales?
Yes, but indirectly. Primary goal here is likely brand awareness and keeping the brand in the public consciousness for awhile.
They want people who notice that that one nasty pothole on their way to work is fixed thinking "Huh, I wonder if Domino's paid for that to be fixed."