serverless is primarily a decentralisation/small-scale/unpredictable workloads play where you trade off fixed costs of managing a dedicated instance for higher variable per call cost. At any reasonable scale and predictability, running a dedicated server is cheaper.

The folks who started at a small scale in serverless but see traffic growing and kind of are in the middle space before jumping to dedicated servers have an entire art form of keeping their functions "hot" since both Lambda and AppEngine actually keep your functions hot loaded when once it's spun up for some time.

https://www.google.com.sg/search?q=serverless+warm+up&oq=ser...