Generally speaking (and not in anyway a comment directed at the lovely people behind EnvKey), it can be a double edged sword, as if you are seen to only plug your business, even if you do add to the conversation, it can come across as a little disingenuous or pushy. So if you do take this route, don’t forget to be human and post normally sometimes.
Great point. As an inveterate HN addict, this isn't an issue for me, but it's important to strike a balance.
It's like asking friends for favors. It's totally fine, but if it's the only reason you ever get in touch, it will start to get old.
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Could you elaborate on this? Do you see ongoing traffic coming in from comments on old HN threads (even old ones)?
And don't be afraid to play small ball. Of course it's amazing to get on the front page of HN, PH, big subreddits, etc., but it's also hit-or-miss and subject to the whims of the hivemind. Posting comments in relevant threads is slower, but it can drive a surprising amount of traffic over time, and the conversion rates will often be much higher than a 'featured' placement.
Of course, you need to take care that you're adding something to the discussion and not just advertising. Basically, your comment should be able to stand on its own as something valuable without any mention of your product, but make people curious about what you're doing, so that by the time they get to your link, they actually want to click it and learn more.
Another tip: if you have a product that has sdks for various languages, integrations with other platforms, etc., treat each one as a mini-launch to that community. It's often much easier to get attention with "here's a cool new thing for Elixir" vs. "here's something for everyone".
1 - https://www.envkey.com