Couldn’t believe I had to scroll down this far to find the real killer app for this. Even if a relatively upscale airline like Emirates won’t coat these with ads, what do you think a discount cattle hauler will do with this screen space if the concept catches on?

Maybe about five years ago I was on a flight where not only were there ads on a few of the overhead luggage bins, the stewards handed out little flyers to each passenger.

I can't remember which airline it was, though. I don't fly discount very often, so it's hard to pinpoint. It would have to have been American, United, or maybe JetBlue. I sleep as much as possible, even on short flights, so few are memorable.

Reminds me of this Black Mirror episode: https://en.wikipedia.org/wiki/Fifteen_Million_Merits

A freemium model also seems likely.