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Re:AI at Google: our principles by blacksmith_tb on Thursday June 07, 2018 @06:16PM (#17260811)
And it requires that you be in a position of power - otherwise it's just heckling, which isn't likely to have any real impact. In this case it'd be having the ability to impose fines, or discipline corporate officers, etc.
Re:AI at Google: our principles by skybrian on Thursday June 07, 2018 @07:24PM (#17261265)
I wouldn't think of bad press is "just heckling." A company's reputation can be worth billions in sales.

It's true that many boycotts fizzle out, though.