To be successful, you need to breathe. I will now remove all oxygen from the room. It's your choice, not an obligation, to then negotiate with me to provide oxygen. Unfortunately for you, there are no other oxygen providers to negotiate with. But you could, after all, grab some water and generate your own oxygen...

I think it's noteworthy that the only counterexample you can find is a tech behemoth with an even larger market cap than Google. If this was a person with an analogous scenario to be "successful", aka put food on the table, this would clearly be negotiating under duress.