Re:America's Startup Scene Is Looking Anemic
by chatmasta on Thursday June 07, 2018 @11:12AM
(#17256456)
You could try an affiliate program, if you can make the offer payouts good enough. That way the affiliates front the ad cost and you only need to pay them for conversions.
Also, $80k is really not much when talking about investment. I would suggest talking to some angel investors and trying to raise a seed round with convertible notes, either $25k per investor or one or two investors at $100k, both of which are common deal sizes for early stage companies.
Show them the CAC and LTV numbers in the pitch meetings.
All that said... I would be looking for growth from non-advertising channels. Specifically I would be looking at partnerships with schools, which reduces your problem to negotiating deals with a finite number of institutions. I would just straight up cold call school administrators and pitch the product. If you do it right, each school could onboard multiple users (parents) to your platform. This way you only need to worry about reaching N/K schools, instead of N parents.
Also, $80k is really not much when talking about investment. I would suggest talking to some angel investors and trying to raise a seed round with convertible notes, either $25k per investor or one or two investors at $100k, both of which are common deal sizes for early stage companies.
Show them the CAC and LTV numbers in the pitch meetings.
All that said... I would be looking for growth from non-advertising channels. Specifically I would be looking at partnerships with schools, which reduces your problem to negotiating deals with a finite number of institutions. I would just straight up cold call school administrators and pitch the product. If you do it right, each school could onboard multiple users (parents) to your platform. This way you only need to worry about reaching N/K schools, instead of N parents.