I'm privileged to work at a great shop with some 20 other people for whom profit is just a small part of the goal. We call fiscal health "oxygen": It's something we need, but if it's present it should be allowed to fade from the forefront of our minds, instead focusing on more rewarding targets.
This works great when you're working with a small number of people, and when the company is driven by and owned by a very small, close-knit group of people - ideally, you can count them on one hand. This allows non-fiscal values to be communicated. Unfortunately, communication is difficult among large groups, and the easiest and most common means of communicating values is in dollars.
I'm not sure that a $7.5B company can maintain this idealism. "Behemoths" are going to be present whenever you have economies of scale, and post-industrial-revolution we don't have craftsmen who are butchers, we have vertically integrated behemoth butchers with million-dollar tractors growing the grain that rolls in on conveyors to feed the cows that are butchered and packaged by automated machines, so each package of beef has less hands-on time than it takes the craftsman to wrap the finished product in paper and twine. The craftsman is going to be relegated to the edges of that industry.
I have some ideas towards that direction, but make no claims on a definitive answer.
Worker cooperatives seem promising, since they change the average worker from "grunt" to "owner / director". It changes the incentive structure around what gets communicated and how as a company scales. Worker cooperatives also change the incentives around growth itself -- disincentivising growth beyond a certain point because each new worker waters down the voice and control of the existing ones.
AI driven automation and robotics, in a context of worker cooperatives, presents the possibility of keeping our production efficiencies (that used to require huge scales) while maintaining small organization sizes. We're not there yet, but it seems like we're not too far off.
I think reconfiguring the economy around these two ideas, presents the possibility of a good answer to the question posed above. And has lots of extra benefits beside (like building democracy into our economic system and not just our political system, and creating a system that more equitably distributes wealth by nature).
Whoever you do buy your food from has recognized there’s a portion of the market that values what you do and is happily selling it to you, out of their own self-interest.
I, for one, like McDonalds and sometimes prefer a Bud Light.
Arguments like this fundamentally misunderstand human psychology. And this is why the economic model of the "rational man" is fundamentally flawed.
Altruism has nothing to do with it. Although, psychological research has shown that economics has it wrong: most people are basically altruistic, not basically selfish. It's how we can be such a social species. But that's a different discussion for another time.
> That's who I trust. Never the behemoth driven by fiduciary duty and self interest.
Trust is orthogonal to craftsmanship.
> Adam Smith's philosophy is nearly 250 years old and predates the modern industrial revolution. It's time we stop putting it on a pedestal.
It's less a philosophy than an understanding/insight regarding human behavior. You might as well say "it's time we stop putting newtonian physics on a pedestal", to the extent that both are reasonable models of human behavior, and are helpful in many, many real-world situations.
Arguing that people "shouldn't" behave according to Smith's expectations is going to be about as successful as arguing they shouldn't fall when they jump off a ladder.
> I consume exactly none of those things and have no desire to consume any of those things.
Nor do I, but many people do, and that decision makes them different than me, not less than me.
Values, ethics, morals... are part of self-inrerst for lots of people.
Further, the vast majority of stock corporations have no values, ethics, or morals. They have only the maximization of stock holder value -- which is to say: greed. We know this from piles and piles of data on corporate behavior.
People and organizations of people are very different creatures and behave in very different ways.
Corporations are a different subject matter.
Which is one more reason why the application of Adam's philosophy doesn't make sense.
Believing that humans are merely information processors acting at all times only in their 'rational self-interest' is an incredibly narrow and simplistic view of humanity.
Bud Light might not be the most flavorful beer, but have you ever tried the original Budweiser? You know it's actually pretty darn good. And when you compare Bud Light to truly bottom-market beers, you begin to see the value of Budweiser's offering. Also, I don't know how many foreign countries you've visited, but a lot of them really desperately need a Bud Light just to give the local brewers some real competition. Some of the beers I had were just bad.
I can understand if you don't want to consume mass-market products, but really, you shouldn't just dismiss something because it looks big to you. These things solve real problems that people have, at real scale. Your local brewer might have great beer, and your local butcher might have great meat, but you know what would happen if everyone was at the mercy of local business? Everything would be 4x more expensive and wages would be half as much. Just like it was before those brands emerged.
Especially not in my butcher, brewer, or baker. Pure self interest gets you McDonalds, Bud Light, and Debi cakes. I consume exactly none of those things and have no desire to consume any of those things. They taste terrible, are bad for me, and the companies themselves are generally bad for their communities and the world.
A good butcher, brewer, or baker is driven by craft first - care for their product, care for their customers, and care for the environment. They devote themselves to their craft. Not out of self interest ("I'll make more money if I do it this way.") but out of sheer joy of craftsmanship and doing good.
I have known few producers who's products I would rate trust worthy who weren't driven first by craftsmanship, care for their customers, and care for doing good in the world. Self interest (of the "I need to make a living" form, not the "I want to be rich" form) in these situations is consistently a secondary interest. For these crafts people, if they can't meet their self interest, they simply stop crafting rather than pollute their product.
That's who I trust. Never the behemoth driven by fiduciary duty and self interest.
Adam Smith's philosophy is nearly 250 years old and predates the modern industrial revolution. It's time we stop putting it on a pedestal. We've learned so much about the way people, markets, society and people in markets and society function that he simply had no way to know.