Nothing new with this marketing approach! Many taxi drivers in Delhi charmingly (though a bit too stubbornly) offer to visit a shop of their brother, uncle, or good friend, always "nearby", and surely "very cheap!" Also, in many post-Soviet countries they sell illegal vodka, and cigarettes. Not to deny, it's very convenient if you urgently need to get drunk in the middle of night! Maybe it would work with cosmetics too.