Re:How the Math Men Overthrew the Mad Men
by soared on Monday June 04, 2018 @10:59PM
(#17234634)
Charity billboards are likely PSAs that brands use to test the effectiveness of a billboard. You find two very similar towns, each with a walmart. Buy a billboard in each town, but in town A put up a walmart ad, in town B put up a charity/PSA billboard. Over simplifying, but if sales in town A increase more than town B then the billboard is effective.
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Re:How the Math Men Overthrew the Mad Men
by rossdavidh on Tuesday June 05, 2018 @06:38PM
(#17242706)
Interesting possibility, but wouldn't it be cheaper to just not buy any billboard ads in that town?
I honestly don’t know. I’ve only read about this type of testing and a friend does it for direct mail at work but I’ve never used it. I think in digital or direct mail that you have the ability to track those users, which I guess doesn’t apply with billboards.