How the Math Men Overthrew the Mad Men

Re:How the Math Men Overthrew the Mad Men by soared on Monday June 04, 2018 @08:26PM (#17233940)

But you could buy 10x the impressions on an Apple TV for the price you’d pay on traditional tv. So if fraud is less than 90% it’s probably a better deal to do connected tv.

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Re:How the Math Men Overthrew the Mad Men by harry8 on Monday June 04, 2018 @09:33PM (#17234269)

Maybe but let's think it through. Why do you think it is 10x cheaper? (Is it, I don't have numbers, please link them?) Is the market really so inefficient?

Apple is looking to maximise its revenue and will put up prices as far as they can in accordance with that. ie discounts are to get more revenue now and/or in the future. Why is traditional tv able to charg 10x more?

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Re:How the Math Men Overthrew the Mad Men by hmm_really on Tuesday June 05, 2018 @05:14PM (#17242138)

Its not cheaper per impact, however you need to buy bigger numbers, millions typically.

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