As can be readily observed with the MS v Netscape battle over web tech (while called a browser war, my impression is that the browser was a proxy for getting a foothold in the server market).

Never mind that MS had pulled something similar vs Novell some years prior, by bundling a client with Windows and then marketing their Exchange server as a drop in replacement for Novell's Netware. Just set up a NT box in the server room, configure the PCs, and phase out Netware.