My impression is that in the U.S., a lot of people's knowledge about Bayer stops with Bayer Aspirin. For which they used to run sets of very comforting advertisements. I recall particularly some of the older TV advertisements. You're sick? OMG, your child's sick? Bayer, or Bayer "Baby" Aspirin, is going to make it better.

I'm a bit older, and maybe things have changed, since. But the Bayer public image in the U.S. used to be pretty benign.

I'm not sure they can fool anyone, though, trying to "hide" Monsanto under it.