All companies have to comply with the law, but Microsoft sells lots of software to governments. They aren't going to put up a fight over end-user privacy if they make more money from gov't contracts than from privacy-conscious consumers. The financial incentives are completely different than for e.g. Apple, and I don't see how that is ever going to change.

All companies, including Apple sell lots of products to the government because, next to Walmart, its the largest employer in the country. It has a $4T budget.

Apple doesn't give a s* about your privacy. They claim to give a s* about your privacy. Those are different things.

If you want this to change you have to get involved with legislation to change the rules/law. That's the only option. None of them "care" about you or really anything, because they aren't human. Companies respond to changes in the law which bound the approved set of behaviors. That's it.

EDIT: I got the budget wrong. Changed that.

I don't care what Apple claims to care about, just like I don't care about Microsoft's newfound love for free software (haha).

However, I highly doubt that government and enterprise purchases make up a large share of Apple's income. And consequently I'm convinced that news of a backdoor in iMessage would cause Apple way more financial damage than these things did to Microsoft: https://news.ycombinator.com/item?id=5728294, https://www.scmagazineuk.com/skype-backdoor-missed-by-micros... https://www.theguardian.com/world/2013/jul/11/microsoft-nsa-...

And the more Apple doubles down on protecting its users, the bigger this financial incentive becomes. Of course that doesn't stop me from supporting better legislation (GDPR was a great start).