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A comment on Apple Looks to Expand Advertising Business with New Network for Apps. Parent comment

Re:Apple Looks to Expand Advertising Business with New Netwo... by fauigerzigerk on Sunday June 03, 2018 @04:28AM (#17218541)
And it has been expecting that for a long time. 5 years ago Apple's PE was below 12. Since then the stock price has tripled.

Now their PE is 18, so the market is expecting Apple to grow a lot faster in the next 5 years than it did in the last 5 years.

https://ycharts.com/companies/AAPL/pe_ratio

We'll see if the market gets it right this time or at least not as horribly wrong as in the past.

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Re:Apple Looks to Expand Advertising Business with New Netwo... by djajshgsjja on Sunday June 03, 2018 @03:21PM (#17221219)
The PE ratio of the entire stock market has increased by a lot during that period: http://www.multpl.com/table

You could say that everyone has higher growth expectations, or perhaps capital is just cheaper?

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Re:Apple Looks to Expand Advertising Business with New Netwo... by fauigerzigerk on Sunday June 03, 2018 @04:00PM (#17221446)
Capital has not become cheaper. On the contrary, interest rates are on the way up.

But I don't think it's growth expectations that are driving stock prices either. It feels more like investors shudder at the thought of owning any of the alternatives to US blue chips.

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