Yea the new shiny is still selling but I think apple acknowledges that new shiny phones sales will start to resemble the PC market they disrupted . And Apple doesn’t want to be in that position and is actively trying to disrupt the Smartphone (Apple Watch, AirPods and the HomePod ). Since Apple is a second mover I’m probably going to guess we are going to get a stand-alone mixed reality device soon. Also AirPods will get smarter and Apple watches will connect to more things .