If it's not part of the German government, they have a larger problem.
My point is that Europeans overall are more comfortable with government snooping, and less comfortable with snooping by private interests, than Americans are. In practice, of course, American government agencies snoop far more than European ones do, but the American ones must be more covert about it.
Also see the much controversed "legitimate interests" exemption to GDPR that has been carried over from the 1995 EU directive.