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A comment on Microsoft is now worth more than Alphabet. Parent comment

Re:Microsoft is now worth more than Alphabet by hardtke on Thursday May 31, 2018 @12:25PM (#17197601)
Search ads do not require the collection of user data beyond the search query to be profitable. it can be argued that they don’t violate user privacy.
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Re:Microsoft is now worth more than Alphabet by vezycash on Thursday May 31, 2018 @12:42PM (#17197755)
You're right in theory. In practice - especially due to adsense, they HAVE TO track users at least to distinguish fraudulent clicks. At least, fraud was the initial reason for tracking.
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