One of the reasons privacy activism has a hard time getting any traction is because of this all-or-nothing attitude. Apple clearly does more than Google for users’ privacy. But they drop the wall in one case and suddenly they’re “truly as bad as Google.”

All-or-nothing hardball works if one has leverage. (Even then, it is a costly strategy.) If one is in the minority, however, it virtually guarantees being ignored. The world exists in shades of grey.