...in semi rural America they are still the cheapest and most convenient. We have 3, soon to be 4 Amazon fulfillment centers in the Atlanta area. We are about 20 miles outside of the closest w/ Atlanta being about 50 miles to city center. I can order paper towels and a few other weekly necessities each week and pick up on the way home from work. 1-2 years ago it was cheaper to do Amazon and Prime...now for those essentials it saves us about $2 on a $50 order vs. Amazon. We dropped Prime and just use Wal-Mart pickup now.