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Re:USA needs law 'a lot like GDPR' says Salesforce CEO Marc ... by Spivak on Wednesday May 30, 2018 @11:13AM (#17188305)
Why? For residential users a single IP address is connected to either a single person or a small set of individuals.

When websites use IP addresses as an authentication factor because they change so infrequently that it's when it does it's hard to argue that you can't identify users by the source of their traffic.

Plus the addresses themselves betray personal information. If you use my service I can know a great deal about you by your source addresses.

* You shop at Target, but sometimes Wal Mart when you're in a rush.

* You get coffee at the Starbucks on 5th every morning.

* You live on 2365 Chestnut Dr.

* I know where all your friends live and how often you visit them.

* You used to go to this one apartment a lot late at night, but not anymore. How are you dealing with the breakup?

* You work in the office building on Main.

* You went to a Mercedes dealership. You deserve it after all emotional stress you've been though.

* You went to a fancy restaurant yesterday, date night?

* You're coming from a couples retreat in Cali, I'm so happy for you! Getting back out there.

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