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A comment on De Beers admits defeat over man-made diamonds. Parent comment

Re:De Beers admits defeat over man-made diamonds by jjeaff on Wednesday May 30, 2018 @01:18AM (#17185259)
It would. But I think the real threat is that man-made diamonds will likely become impossible to distinguish from natural, even with the expensive, specialty equipment that debeers has created.

At that point, natural and man-made will reach a price parity... Far below the current cost of natural diamonds. Because there will be no way of knowing where your diamond comes from.

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Re:De Beers admits defeat over man-made diamonds by ggg9990 on Wednesday May 30, 2018 @01:49AM (#17185381)
Well, at that point they can create a "guaranteed provenance" diamond with papers like a show dog or a Mickey Mantle autographed baseball. That will help shut out even other mined diamonds vendors since all the marketing will be for the DeBeers branded diamond.
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Re:De Beers admits defeat over man-made diamonds by peatmoss on Wednesday May 30, 2018 @07:13AM (#17186706)
Though that could backfire. “This diamond was mined in a certified conflict zone.”
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