Usually it is when the investors pull the plug is when the failing startup goes dark.

But for a self funded entrepreneur it is easier said than done. After spending a year or two working long hours, the separation between a private life and the working life is non-existent and the urge to put in just a bit more time and effort is inescapable.

Also, don't get stuck or feel pressured to stay with a sinking ship. Time is way more valuable

Well, that's what they call a "lifestyle business". But it doesn't say what kind of lifestyle that is...