De Beers admits defeat over man-made diamonds

Re:De Beers admits defeat over man-made diamonds by 49bc on Tuesday May 29, 2018 @08:44PM (#17183995)

> De Beers said the logo won't be visible to the naked eye, but it will make the stones easily identifiable as lab-grown.

They really still don’t get it still. Consumers aren’t making the same distinction for something that’s organically the same.

They’re really pushing a “lab-grown is different and mined is more valuable” branding maneuver that people just aren’t buying.

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Re:De Beers admits defeat over man-made diamonds by alonmower on Tuesday May 29, 2018 @09:00PM (#17184107)

I’m not buying, you’re not buying... but I think their goal is to spread enough doubt so that someone who’s not thinking as critically about this stuff gets upset when their diamond isn’t natural, or is afraid to buy anything but a natural diamond for fear of upsetting their loved one. By offering these but making them downmarket and making them seem cheaper they’re trying to suppress prices in the lab grown market to hurt competitors while attempting to protect their cash cow.

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