Re:Lawyers Send Mobile Ads To Phones In ER Waiting Rooms
by soared on Tuesday May 29, 2018 @04:53PM
(#17182839)
How this likely works is the geofence is one of tens of different tactics that attempt to reach the audience who will soon need a lawyer. No way to tell unless you work for the ad agency, but from the outside this doesn't seem like an effective tactic to me.
Is there a competing alternative that does any better? I wouldn't count on shady would-be advertisers to wait for perfect targeting solutions, if I were you (or else there'd be basically no advertising anywhere!).