News for hackers. Stuff that matters.
Re:Lawyers Send Mobile Ads To Phones In ER Waiting Rooms by majormajor on Tuesday May 29, 2018 @04:26PM (#17182661)
> This is potentially a colossal waste of ad spend for lawyers because they get some people in the waiting room, but they also get every single device in the building, parking, and surrounding area.

Is there a competing alternative that does any better? I wouldn't count on shady would-be advertisers to wait for perfect targeting solutions, if I were you (or else there'd be basically no advertising anywhere!).

Re:Lawyers Send Mobile Ads To Phones In ER Waiting Rooms by soared on Tuesday May 29, 2018 @04:53PM (#17182839)
How this likely works is the geofence is one of tens of different tactics that attempt to reach the audience who will soon need a lawyer. No way to tell unless you work for the ad agency, but from the outside this doesn't seem like an effective tactic to me.