Yeah, because screw all these free services people can access that are paid for by ad revenue. The usual counter to this is "but I would gladly pay!" The problem isn't you, the problem is with people who can't afford to pay or aren't able to due to other means. You wouldn't have to pay for services such as Google, YouTube, Facebook, Twitter, reddit, hackernews etc just for yourself. Your grandma, your spouse, your kids etc have to all pay for it too.

And suppose that happens. Do you know what the system ends up as? Cable TV. Congratulations, net neutrality was unnecessary after all.