Re:California Eyes Data Privacy Measure
by mtgx on Monday May 28, 2018 @01:14PM
(#17173534)
It's not about Facebook Pixel, but the fact that ad companies usually don't "sell the data". They share the data with third-parties, and they can also give access to their advertising platforms (where the third-parties don't have direct access to the data).
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Sharing the data is explicitly in the definition of selling I listed so long as the entity receiving the data uses it additionally for their own purposes. If Facebook uses it to provide more accurate targeting to a different advertiser, that sounds like using it for their own purposes to me.
Edit: to be clear, the Facebook Pixel is basically fine under this law so long as Facebook only uses the data for facilitating ads for the company the data was collected from in the first place.