I think you are right. What we have here is an issue that a small percentage of people care very deeply about and others agree with them in principle but don't really care. Now that this issue is going to affect everyone in ways they notice, they will start to chime in on the other side. I think many people would rather pay for things with data than money. GDPR seems to go too far in that it doesn't even allow that (companies can't deny someone using their service if they don't opt in to tracking)