GDPR: Programmatic ad buying plummets in Europe

Re:GDPR: Programmatic ad buying plummets in Europe by intrasight on Saturday May 26, 2018 @07:47PM (#17164782)

But ads are not viable unless they are driven by information about the audience - down to the individual. However, I am also an advocate of returning to the "sponsorship" model - old-fashion ads, if you will. No tracking there - the sponsor just knows approx audience size and demographics.

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Re:GDPR: Programmatic ad buying plummets in Europe by Semirhage on Sunday May 27, 2018 @11:25AM (#17167221)

But ads are not viable unless they are driven by information about the audience - down to the individual.

Oh totally! That’s why ads have never been a thing until the internet, and why there have never been print ads, television ads, and ads on the radio. No individual data, no ads, it all adds up.

(/s)

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Re:GDPR: Programmatic ad buying plummets in Europe by intrasight on Thursday May 31, 2018 @11:39AM (#17197127)

I didn't say "ads have never been a thing". I'm saying they are no longer viable. Sort of like horse-draw buggies were no longer viable after the arrival of the automobile.

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Re:GDPR: Programmatic ad buying plummets in Europe by Semirhage on Friday June 01, 2018 @09:34AM (#17205115)

If you’re going to claim that targeted ads are that kind of improvement over the alternative, you should present some evidence of their relative efficacy. From what I’ve seen, unless you rely solely on marketing claims, you won’t find it because the improvement is marginal at best.

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