Yeah but the whole cloud paradigm is predicated on big data, so large actors are pushing it where it makes no sense, and it makes everyone less effective. Not more.

Ever notice how with cloud it's actually in the interest of cloud providers to have the worst programmers, worst possible solutions for their clients ? Those will maximize spend on cloud, which is what these companies are going for.

Of course, they hold up the massive carrot of "you can get a job here if you ...".