Re:GDPR: Programmatic ad buying plummets in Europe
by glenndebacker on Saturday May 26, 2018 @11:14AM
(#17162465)
"Also with targeted ads you don't have to hear/read about products you will never care for a moment in your life."
When I'm researching for product of a certain kind, I often get advertisements for months after I bought such a device. I still get ads for a 3D printer that I bought 3 months ago, I stopped caring then and find it frankly annoying.
It has been more then 10 years now but I've worked a couple of years in e-commerce when Google Analytics was still Urchin and ad-sense was not a big thing. You know how we needed to drive sales traffic to our sites ? By providing good and informative content and that sometimes being the smaller shop.
When I'm researching for product of a certain kind, I often get advertisements for months after I bought such a device. I still get ads for a 3D printer that I bought 3 months ago, I stopped caring then and find it frankly annoying.
It has been more then 10 years now but I've worked a couple of years in e-commerce when Google Analytics was still Urchin and ad-sense was not a big thing. You know how we needed to drive sales traffic to our sites ? By providing good and informative content and that sometimes being the smaller shop.