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Re:GDPR: Programmatic ad buying plummets in Europe by kinsomo on Saturday May 26, 2018 @11:04AM (#17162413)
> How exactly will higher quality news publishers pay for their existence? Most people are conditioned to not pay for it. So where does the money come from?

I can't find the link where I read this, but targeted ads tend to be detrimental for high-quality publications. Targeted ad peddlers are mercenary. If they want to target a high-quality site's audience, they'll run just enough ads to profile them, then target that audience on cheaper, lower-quality sites which that they also frequent.

tl;dr: Targeted ads and tracking mean advertisers have the technology to shaft high-quality sites in favor of cheaper, lower quality ones.

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