Re:GDPR: Programmatic ad buying plummets in Europe
by icebraining on Saturday May 26, 2018 @12:48PM
(#17162962)
There's a difference, but the principle behind the GDPR is that "personal information cannot be conceived as a mere economic asset", and both those versions violate it.
Re:GDPR: Programmatic ad buying plummets in Europe
by usrusr on Saturday May 26, 2018 @08:31PM
(#17164891)
You can't put forth accumulation as a legitimate use of data, as in "it might help our eventual value when the company is sold, therefore we sleep it all up" and neither would "we hand over the data, we get money, therefore it's our business" fly, but using PII in-house for running ads in a "registered, but not paying" service tier has all the trappings of legitimate interest.
Not at all: on the surface, it's the difference between "give me a dollar for a bar of candy" and "here, have a free bar of candy (and I'll help myself to a dollar (or two))".
Beneath the surface, it means that the ad-financed newspaper will have to aggregate their PII in-house (or with the help of carefully vetted partners) into targeting decisions instead of blindly throwing it over a wall to random third parties.