Re:GDPR: Programmatic ad buying plummets in Europe
by downandout on Saturday May 26, 2018 @05:09AM
(#17161027)
”The GDPR, as a matter of law, does contain a blanket prohibition on the use of automated decision-making, so long as that decision-making occurs without human intervention and produces significant effects on data subjects. Importantly, the GDPR itself applies to all uses of EU data that could potentially identify a data subject—which, in any data science program using large volumes of data, means that the GDPR will apply to almost all activities (as study after study has illustrated the ability to identify individuals given enough data).”
From https://www.oreilly.com/ideas/how-will-the-gdpr-impact-machi...