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Re:GDPR: Programmatic ad buying plummets in Europe by dahdum on Saturday May 26, 2018 @04:26AM (#17160868)
Maybe...clickbait garbage is so cheap to produce I don’t think you’ll see a large decline there.

Quality small to medium publishers are the ones who will get squeezed hard.

It would be pretty shocking if suddenly EU users started happily paying for journalism. It’s going to be an exciting petri dish.

Re:GDPR: Programmatic ad buying plummets in Europe by joejerryronnie on Saturday May 26, 2018 @11:55AM (#17162686)
The issue with paying for journalism is that quality journalism is spread out over many, many publishers on the web. I can't afford to pay for subscriptions to dozens of quality news sources. Until micro-payments or, more likely, a multi-publisher, subscription-based model is available, I would not be interested in moving to a payments based system.

Ironically, the most effective micro-payment or subscription-based system will probably come from Google or Facebook in the end.

Re:GDPR: Programmatic ad buying plummets in Europe by dahdum on Saturday May 26, 2018 @12:10PM (#17162773)
I agree micro-payments are likely to be Google/Facebook/Apple driven. The EU has been pushing for a mandatory "link tax" that may help fund some news organizations. That'll force more media consolidation though.