I haven't seen many grey areas or difficult corner cases in the discussions here, so far.

Only people claiming that everything is unclear, because they don't want to accept the truth: that they clearly fall under the GDPR.

...Ok, because you say so? Are you a lawyer? Do you realize that this whole discussion exists precisely because it's unclear?

There are already billions in lawsuits against facebook, google and others so companies are rightfully being careful. And even if you fall under GDPR, there is plenty of vagueness about the data and processes itself. This is not as simple as you make it out to be.

I realize that this statement is untrue.

Some people are dredging up all kinds of "but what if" and "I really, truly don't understand how my collecting data could be considered GDPR-triggering".

I find that dishonest. Protest as much as you want.

Oh, and surprisingly, just by some bizarre happenstance, you are "Currently working on Instinctive, a B2B marketing technology company."

I can tell you immediately that whatever you're doing falls under the GDPR.

Cool, except we weren't confused about that. Figuring out what data exactly and when, along with the proper processes, documentation, and interaction with all of our clients took lots of lawyer time though.