Re:GDPR: US news sites unavailable to EU users over data pro...
by mrweasel on Friday May 25, 2018 @11:50AM
(#17154860)
You're right that people don't read publications because of the layout, it's all about the content.
Still it's hard to deny that the (presumably temporary) EU site is a much nicer experience. It's certainly faster.
They have plenty of metrics on the ads still, just not on the users. It's not going to be an issue to see how often an ad is shown, they just don't know if it's relevant to the reader. The good thing is that no they have a way of measuring the effectiveness of targetted ads, because the entire EU is available as a control group.
For a newspaper, like USA Today, I honestly doubt that targetted ads convert much better than random ones. EDIT: Random or based on the content of the article.
Still it's hard to deny that the (presumably temporary) EU site is a much nicer experience. It's certainly faster.
They have plenty of metrics on the ads still, just not on the users. It's not going to be an issue to see how often an ad is shown, they just don't know if it's relevant to the reader. The good thing is that no they have a way of measuring the effectiveness of targetted ads, because the entire EU is available as a control group.
For a newspaper, like USA Today, I honestly doubt that targetted ads convert much better than random ones. EDIT: Random or based on the content of the article.