Re:Apple Wins $539M from Samsung in Damages Retrial
by tathougies on Thursday May 24, 2018 @08:22PM
(#17149670)
What is special about Apple's grid of icons? Icon sizes are -- due to convention -- almost always some power of two, or other standard size. The number of icons you can fit on a rectangular screen is going to be pretty similar because of the size of the appendage that will be interacting with it (a human thumb).
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Re:Apple Wins $539M from Samsung in Damages Retrial
by sjwright on Thursday May 24, 2018 @08:46PM
(#17149776)
If this was simply about rounded corners or a grid of icons, they would have been laughed out of the court.
Trade dress not about any single design choice but the combination of dozens of design choices which, when combined together, become an aesthetic trademark. And importantly, Apple spent millions of dollars on marketing to promote the fact that the iPhone looks a certain way and operates in a certain way.
The issue is that Samsung cloned this aesthetic in detail for the express purpose of hijacking Apple's existing media goodwill and advertising spend. And it also dilutes the value of Apple's brand.
Re:Apple Wins $539M from Samsung in Damages Retrial
by Marazan on Friday May 25, 2018 @03:09AM
(#17151305)
If this was simply about rounded corners or a grid of icons, they would have been laughed out of the court.
Like they were in the UK? And forced to publish an apology?
Re:Apple Wins $539M from Samsung in Damages Retrial
by sjwright on Friday May 25, 2018 @05:55AM
(#17151983)
Nope.