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A comment on What is the point of startup formalities (e.g., incorporating your company, having official job titles, etc.) before you have significant traffic?.

Re:What is the point of startup formalities (e.g., incorpora... by amichail on Thursday April 26, 2007 @03:32PM (#17140)
It is a bit strange that while it is so easy for anyone to get a web 2.0 startup going, there is still this expectation of having founders go through formalities such as incorporating their startup, assigning official job titles, etc.

Bloggers for example expect this and it is less likely that they would write about your startup without such formalities.

Can anyone shed light on this situation?

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Re:What is the point of startup formalities (e.g., incorpora... by zaidf on Thursday April 26, 2007 @04:12PM (#17172)
For some, it's personal liability. After you incorporate, your personal liability becomes lower than before incorporation--from what I know.
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Re:What is the point of startup formalities (e.g., incorpora... by omouse on Thursday April 26, 2007 @04:10PM (#17169)
It feels more serious. Gives you a bit of fear, "Oh shit, if this company fails I'm going to look like a HUGE loser". That type of thing.
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